About me

Born and raised in Chile, South America, I grew up in a house where we always listened to music, watched music videos on TV, and enjoyed watching movies together.

This has influenced my life to this day, where I listen to music all day and to diverse genres of music like Kpop, Alternative Pop/Rock, Latin Rap, and others.

As well, this has helped me develop a keen eye for the branding within the music industry, which is something I’m passionate about.

Currently, as a student strategist at the Advertising Program at BYU (BYU Adlab), I have learned various skills like research methods, leading focus groups, developing 0f surveys, data analysis, and developing advertising strategies that have concrete creative solutions.

I would describe myself as someone curious, who can instinctively identify patterns, someone who loves research and is passionate about developing well-thought-out advertising campaigns that can position brands in people’s minds and especially in their hearts.

Feel free to connect with me so we can talk more about advertising and branding.